There’s no doubt that a high-converting landing page is key to a successful online marketing campaign. But creating one that actually converts can be tricky. These seven simple tips will help you create a landing page that turns browsers into customers.
1. Keep it Simple
A landing page should be free of distractions and clutter. Stick to a single call-to-action and make it easy for visitors to take that action. The less they have to think, the more likely they are to convert.
2. Use Strong Copy
Your copy should be clear, concise, and persuasive. It should explain what you’re offering and why someone should take advantage of it. Don’t be afraid to use strong language that compels people to act.
3. Include a Video
Including a video on your landing page can increase conversions by 80%. That’s because videos are incredibly effective at conveying information and building trust with potential customers. If you don’t have a video, consider using an animated explainer instead.
4. Use Social Proof
When people see that others have taken an action, they’re more likely to take that action themselves. So be sure to include testimonials, customer reviews, and social media buttons on your landing page.
5. Have a Clear Call-To-Action
According to one of the best web design companies in Dubai, your call-to-action should be impossible to miss. Use a large font size and contrasting color so that it stands out from the rest of the page. And make sure it’s clear what people need to do in order to convert.
6. Optimize for Mobile
With more people accessing the internet on mobile devices than ever before, it’s essential to optimize your landing page for mobile. That means keeping the design simple, using large font sizes, and avoiding complicated forms.
7. Use A/B Testing
The best way to improve your landing page is to test different versions of it. Try changing the copy, the design, the call-to-action, or anything else that you think could make a difference. Then track your results and keep the version that performs the best.
Following these seven simple tips will help you create a high-converting landing page that drives results.